Stop competing.

Connect what you do best with what your customer really values… to become magnetic.

Battling on price. Fighting on features?
Wasting money on marketing?
Stop. Think.  

Can you stand out – And become the perfect fit for your ideal audience?

Defining Your place in the market?

Define your place in your customer’s hearts and minds

Positive positioning to win more business
Who’s it for?
CEOs
Founders
Entrepreneurs
In-houseMarketers
Product managers
Sales
B2B businesses
B2C brands
Scaling businesses
New Product launches
Products
Health / Wellness
Manufacturers
SAAS
Retail
FinTech
Lifesciences
Tourism products

Choose where you play…

When you unlock what your ideal customers really ‘get’ from your product or service, you’re on the path to discovering and unleashing the power of your Positive Positioning.

When and why Do I need this?
Ready for you to deploy: A method developed over 30 years. Helping businesses of all shapes and sizes to scale and win.
can your customers help set your course for success?
Positioning is finding your unique place in the parket
Who’s it for

Why and when?
Do you need the power of Positive Positioning?

Don’t waste any more time and budget on marketing without understanding where you (your product or service) can fit in the lives of your ideal customers.

Here are a few situations I hear of regularly. And used  positioning to help take the business to the next level.
You can use the power of the positive positioning playbook to your advantage...
HOW WILL positive positioning help?

You can’t quite crack that sales or marketing messaging or pitch

This market’s too crowded! How do we stand out?

Your marketplace has changed, e.g. new tech or price competitor

Your growth or sales have declined, stalled or reached a plateau.

Existing customers love your product or service, but your new prospects don’t seem to ‘get it’

So many of our sales calls and demos go nowhere (not even to a competitor!)

You’re experiencing a lot of churn with our new product sign-ups

You’re reliant on expensive paid search advertising for new business

‘We’re unique! We don’t fit comfortably in one vertical or existing categories’

Is your product or service positioned to win?

Positioning your brand venn diagram

Find your Positive Positioning. Stand out. Sell smarter.
‍Sell more.

The methodology you can rapidly put to work, Positive Positioning. Energise your value proposition by understanding and meeting the real and pressing needs of your audience.

This Playbook takes a deep dive to find your unique difference. And uncovers your real competitors. The goal? Identify where your offer intersects with the desires of your ideal customers. Forget competing with others; it’s about resonating with your audience. With productive collaboration, analysis, and an understanding of your market, you’ll identify your unique strengths and distil it into the words and magnetic offer you need to succeed.

Show the STeps to success?

In the client’s words...

CEO & Founder /
Lifesciences

…very skilled at collaborating with key stakeholders to understand the essence and personality of the brand and what makes it unique in a somewhat crowded marketplace.

Garrett’s ability to take outputs from the workshop and craft authentic, credible and impactful messaging is second to none.
I would highly recommend Garrett for strategic brand work.

CEO
Legal / education

Garrett has the ability to look wide and understand the business needs. He knows and understands where you need to be in the market and gives you practical steps to take you there.

He seeks out ideas to get you there,  to help you to stand out.

CEO/Founder
Health product

He totally understood and articulated our purpose and the huge ambition we have for the brand. He devised bold and creative directions – giving a clear voice to that purpose.

He listened, made recommendations and gave us some difficult but inspiring choices to make along the way. I would recommend you get Garrett on board before you get into naming and design, it’s a great investment.

CEO & Founder /
Lifesciences

His grasp of the complex technical solution and his ability to create consumable and very easy to understand messaging was second to none. While keeping the essence of our value proposition he elevated our tagline, mission statement,  vision statement and all of our website messaging with ease and expertise. He facilitated excellent workshops with key stakeholders within the business and delivered results that were very well received and used widely in our new website and all sales collateral to help pivot the company into a brand new sector and audience. ...excellent business acumen, a pleasure to work with.

Commerical Director /
Consumer food brand

We are very grateful for all your work – the time, care and attention given – and the results!

Thank you. It has been a very positive experience for Glenisk.

Marketing Director
Payment tech products

Garrett is an absolute pleasure to work with...

It’s my pleasure to recommend the value he delivers to clients through the creative knowledge, experience and insights in his work, his collaborative working style — and most importantly the commercial value he delivers to clients.

Founder,
Retail

Garrett hits the nail on the head. Done.
Right arrow
Right arrow

Here’s how we play…

Like every play we make, there are rules of the game and a starting point. Before you begin, agree to be honest (yes, with me, but even more so with yourself). Or don’t do it. You can just go on focusing on perceived competitors. You can keep wasting time and money on chasing the wrong leads.

1

Your Super Customers

We love a customer.
But, not all of your customers are created equal. Some are happy and others are very happy indeed! These are the Super Customers, we study them with care.

2

Meaningful
features?

Discover the traits, features and capabilities that you have that makes you special. What is it that nobody can quite match?
Be ruthless. It’s all about priorities.

3

Does it really matter?

So what?
How are these unique traits actually empowering your ideal customers day to day?

4

Who cares and values?

Now that we know how you're powering the people who love you most. Who else would benefit? Who would value these powers most?

5

Where in the market?

Where do we want to play? This all depends on how our Super Customers understand us. Context is vital for new prospects.

6

What’s the story?

You need to engage people and excite interest — How do you introduce yourselves and describe our place in the customer’s world in a memorable, unique way.

What it’s not...

There’s a lot of marketing and branding terminology thrown about (sometimes by people who don’t seem to understand it themselves). Positioning is a foundational play for the future of your product or service. It’s not some trend. It’s not a brighter shade of lipstick. Not any of the below.

‍But, it must underpin and work with any and all of these…

Your tagline or slogan
Your EVP
Your product or brand messaging
Customer 'personas’ or archetypes
Your brand narrative
A ‘re-brand’
A purpose or mission statement
Your marketing plan
Your Positioning
(Before you build the house, lay the foundation)

Engage the Positive Positioning Playbook

To learn the moves in the Positive Positioning Playbook, get your (right) message out there, and find your way to a stronger place in the minds of your customers, you're in the right place. Garrett’s on a mission to make you better.

Book a call

Arrange a one-to-one call to discuss a particular challenge you need to solve, or find out more about how you can leverage the benefits of the Positive Positioning Playbook

Book now
Garrett Reil Positive Positioning Seminar talk

Arrange a talk to engage

Get a lunch-and-learn or brief keynote. Practical advice, to inform and entertain – sprinkled with insights, delivered in a whistle stop tour of the Playbook principles and process you need to create your powerful new Positive Positioning.

Ask about availability

Training and workshops

Coming soon Practical, productive Positive Positioning Playbook workshops and training designed to help you find your positioning and develop it into a winning pitch. You’ll experience what was previously only available to big corporate clients

Register your interest

Customised consultancy:

Need to unpick a tricky positioning or brand issue?
Engage Garrett directly…

Sometimes you need the outside view to help solve a thorny problem. Along with perspective and a creative approach, Garrett brings experience of detangling hundreds of such dilemmas for fast-scaling brands and businesses of scale. Experience spans across organisations from B2B and B2C brands, to not for profits.

Get positioning advice now

Clients say such nice things...

Leaders, on the experience of working with Garrett…

Garrett has the ability to look wide and understand the business needs. He knows and understands where you need to be in the market and gives you practical steps to take you there.

He seeks out ideas to get you there,  to help you to stand out.

CEO

Law / Education
Quote marks

He totally understood and articulated our purpose and the huge ambition we have for the brand. He devised bold and creative directions – giving a clear voice to that purpose.

He listened, made recommendations and gave us some difficult but inspiring choices to make along the way. I would recommend you get Garrett on board before you get into naming and design, it’s a great investment.

CEO/Founder

Health product

Very skilled at collaborating with key stakeholders to understand the essence and personality of the brand and what makes it unique in a somewhat crowded marketplace.

Garrett’s ability to take outputs from the workshop and craft authentic, credible and impactful messaging is second to none. I would highly recommend Garrett for strategic brand work.

CEO & Founder

Lifesciences
Quote marks

We are very grateful for all your work – the time, care and attention given – and the results!

Thank you. It has been a very positive experience for Glenisk.

Commercial Director

Food product
Quote marks

Garrett hits the nail on the head. Done.

‍

Founder

Retail
Quote marks

His grasp of the complex technical solution and his ability to create consumable and very easy to understand messaging was second to none. While keeping the essence of our value proposition he elevated our tagline, mission statement,  vision statement and all of our website messaging with ease and expertise. He facilitated excellent workshops with key stakeholders within the business and delivered results that were very well received and used widely in our new website and all sales collateral to help pivot the company into a brand new sector and audience. ...excellent business acumen, a pleasure to work with.

Marketing Director

Analytics / Tech / Mobility
Read all about it…

Why is positioning one of the most important things you can do for your business? Read a little.

Positioning — Your foundational play for the future of your product or service

The way your product or service is perceived by your customers can hold you back, or drive you forward. Positioning is not a new concept and isn’t another buzzword; it’s the bedrock upon which your market presence is built.

The power of positioning

10 Warning signs! Indicators you need to work on your positioning

A poorly-defined positioning can stifle your success in the market. The first step to addressing it? Discover how to recognise the signs of a weak or inconsistent positioning strategy.  

See anything familiar here?

Our existing customers love us, but new prospects don’t seem to ‘get it’

It’s common for a company to have a strong existing customer base while struggling to capture the attention and interest of potential  customers. The existing customer may love your product or service. Somehow it fails to resonate with new prospects...

Uncover some answers

Positive Positioning Playbook is formed of years of experience, distilled into a powerful methodology, ready to deploy. Choose from training, workshops and practical consultancy led by an industry brand and positioning expert. Delivered direct to growing businesses.

A veteran of the world’s leading agencies is on a mission to help growing businesses become beloved brands, selling and gaining customers who become fans.
‍

Garrett Reil MA FRSA
advisor on positioning and brand strategy

Having worked with global specialists FutureBrand, Landor and Brand Union, among other leading consultancies, Garrett has helped some of the world’s biggest and best brands (and many scaling businesses) to find their uniqueness and position themselves become tomorrow’s brands.

Working with household names across industry sectors, from aviation to technology. Devising breakaway brand strategies, positive positioning and cut-through messaging for consumer, B2B and corporate brands.

He combines depth and breath of experience, creative strategic thinking and business acumen to define and create standout propositions for his clients, large and small, established and growing.

GARRETT on LinkedinGet in touch
Garrett Reil helps companies and products. He must be good, he got nowhere on his looks

Garrett brings a rigorous, pragmatic and inventive approach to any challenge, to devise and deploy winning strategies to put distance between you and the competition.
Read more about garrett on garrettreil.com

Offer
How it worksGet in touchDocs
Resources
Positioning — A foundational play for the future
of your product or servicePositioning v Brand: What’s the difference?Why is my marketing not connecting with customers?Existing customers love us, but new prospects don’t ‘get it’Product positioning or Brand positioning?
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